*The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).
Starcom was ranked as the leading media agency in Poland in February 2023 with a quali-score of **. Zenith was next, with a score of **, followed by Value Media (including Mediaplus).
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WirtualneMedia. (April 11, 2023). Leading media agencies in Poland in February 2023, by quali-score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1105526/poland-leading-media-agencies/
WirtualneMedia. "Leading media agencies in Poland in February 2023, by quali-score." Chart. April 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1105526/poland-leading-media-agencies/
WirtualneMedia. (2023). Leading media agencies in Poland in February 2023, by quali-score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1105526/poland-leading-media-agencies/
WirtualneMedia. "Leading Media Agencies in Poland in February 2023, by Quali-score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2023, /statistics/1105526/poland-leading-media-agencies/
WirtualneMedia, Leading media agencies in Poland in February 2023, by quali-score ÌÇÐÄÆƽâ°æ, /statistics/1105526/poland-leading-media-agencies/ (last visited July 24, 2026)
Leading media agencies in Poland in February 2023, by quali-score [Graph], WirtualneMedia, April 11, 2023. [Online]. Available: /statistics/1105526/poland-leading-media-agencies/
