On February 11th, 2024, Pfizer launched its Super Bowl ads “Here’s to Science.” Its brand awareness peaked roughly two weeks later, on February 23rd, 2024, at ** percent, only to begin to decline again to ** percent at the end of the presented period.
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YouGov. (May 16, 2024). Share of consumers who saw an ad for Pfizer in the United States from January to May 2024 [Graph]. In ƽ. Retrieved August 07, 2026, from /statistics/1469120/pfizer-ad-awareness-usa/
YouGov. "Share of consumers who saw an ad for Pfizer in the United States from January to May 2024." Chart. May 16, 2024. ƽ. Accessed August 07, 2026. /statistics/1469120/pfizer-ad-awareness-usa/
YouGov. (2024). Share of consumers who saw an ad for Pfizer in the United States from January to May 2024. ƽ. ƽ Inc.. Accessed: August 07, 2026. /statistics/1469120/pfizer-ad-awareness-usa/
YouGov. "Share of Consumers Who Saw An Ad for Pfizer in The United States from January to May 2024." ƽ, ƽ Inc., 16 May 2024, /statistics/1469120/pfizer-ad-awareness-usa/
YouGov, Share of consumers who saw an ad for Pfizer in the United States from January to May 2024 ƽ, /statistics/1469120/pfizer-ad-awareness-usa/ (last visited August 07, 2026)
Share of consumers who saw an ad for Pfizer in the United States from January to May 2024 [Graph], YouGov, May 16, 2024. [Online]. Available: /statistics/1469120/pfizer-ad-awareness-usa/