The survey was conducted between January 19 to 31, 2024 among a total of 15,528 Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: How much are you willing to pay for an electric car?
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Willingness to pay for an electric car in Thailand 2024, by gender
Most of the Thai consumers are only willing to pay the same price as conventional cars for an electric car. According to a survey conducted by in January 2024, only ** percent of male, and **** percent of female Thai respondents would pay up to ** percent more for an electric car.
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Rakuten Insight. (March 11, 2024). Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight. "Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender." Chart. March 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight. (2024). Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight. "Acceptable Price Level for Purchasing An Electric Car Compared to a Conventional Car in Thailand in 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2024, /statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight, Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/ (last visited August 05, 2026)
Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender [Graph], Rakuten Insight, March 11, 2024. [Online]. Available: /statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
