Data is based on a survey of 7,500 end users and 1,050 IT security professionals across 15 countries worldwide. Moreover, the source examined 183 million simulated phishing messages sent by its customers and over 24 million user-reported emails to uncover user vulnerability, behavior change, and risk.
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Main policies to motivate users to prioritize cybersecurity worldwide 2024
A 2024 survey of end users and IT professionals worldwide revealed that simplicity was the main factor motivating users to prioritize cybersecurity, as highlighted by 94 percent of respondents. Policies that use rewards or recognition ranked second, mentioned by just under 90 percent of respondents. By contrast, policies using punishment, such as reduction in pay or bonus removal only motivated around 70 percent of respondents to prioritize cybersecurity.
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Proofpoint. (March 1, 2024). What policies motivate users to prioritize cybersecurity worldwide in 2024? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1458242/main-policies-to-motivate-users-to-prioritize-cybersecurity-worldwide/
Proofpoint. "What policies motivate users to prioritize cybersecurity worldwide in 2024?." Chart. March 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1458242/main-policies-to-motivate-users-to-prioritize-cybersecurity-worldwide/
Proofpoint. (2024). What policies motivate users to prioritize cybersecurity worldwide in 2024?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1458242/main-policies-to-motivate-users-to-prioritize-cybersecurity-worldwide/
Proofpoint. "What Policies Motivate Users to Prioritize Cybersecurity Worldwide in 2024?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2024, /statistics/1458242/main-policies-to-motivate-users-to-prioritize-cybersecurity-worldwide/
Proofpoint, What policies motivate users to prioritize cybersecurity worldwide in 2024? ÌÇÐÄÆƽâ°æ, /statistics/1458242/main-policies-to-motivate-users-to-prioritize-cybersecurity-worldwide/ (last visited July 30, 2026)
What policies motivate users to prioritize cybersecurity worldwide in 2024? [Graph], Proofpoint, March 1, 2024. [Online]. Available: /statistics/1458242/main-policies-to-motivate-users-to-prioritize-cybersecurity-worldwide/
