Attitudes towards chocolate U.S. 2022| ��ƽ��

Attitudes towards chocolate in the United States in 2022

Characteristic	Share of respondents
I rely on brands I know and trust when it comes to chocolate	39%
I get excited about chocolate products	38%
I like to try out new and innovative chocolate products	34%
I do not want to imagine my life without chocolate	32%
Chocolate products are part of my day-to-day life	29%
I am well informed when it comes to chocolate	26%
I like to talk about topics relating to chocolate	23%
I value a low price over high quality when it comes to chocolate	21%
Sustainability is important to me when it comes to chocolate	18%
In general, I do not care about chocolate	10%
None of the above	7%

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Release date

April 2023

More information

Region

United States

Survey time period

2022

Number of respondents

4,976 respondents

Age group

18 to 64 years

Special properties

All respondents

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Which of these statements about chocolate do you agree with? (multi-pick)"

Citation formats

In 2022, approximately 38 percent of adult respondents stated that they get excited about chocolate products. Slightly more responding U.S. consusumers rely on brands they know and trust when it comes to chocolate. Only about 18 percent of consumers said that sustainability is important toe them when it comes to chocolate.

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