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Annual change in publication of product promotions in retail store newspapers in Poland in 2023, by store format

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Sources

Release date

March 2024

Region

Poland

Survey time period

2023

Number of respondents

1,024 respondents

Age group

18 years and older

Special properties

Promotions in the newspapers

Method of interview

Online survey

Supplementary notes

Analysis of more than 15 thousand publications and more than 2.4 million promotions

Citation formats

Change in publication of product promotions in retail store newspapers in Poland 2023

Published by
F. Watty,
Mar 13, 2024
Most retail formats in Poland saw declines in product promotions in retail chains' newspapers in 2023. The most significant decreases were seen in wholesalers and construction and renovation stores. The highest increase in the number of promotions was seen in consumer electronics and appliance stores.
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