In 2023, a survey on second-hand shopping revealed that U.S. adults who were favorable towards H&M were more likely to buy clothing from online second-hand stores, with ** percent of respondents reporting that they had already used such sites, and ** percent intending to do so.
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CivicScience. (April 11, 2023). Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience. "Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability." Chart. April 11, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience. (2023). Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience. "Share of Consumers Purchasing Used Clothing Online in The United States in 2023, by H&m Favorability." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Apr 2023, /statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience, Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability ÌÇÐÄÆÆ½â°æ, /statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/ (last visited July 30, 2026)
Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability [Graph], CivicScience, April 11, 2023. [Online]. Available: /statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/