In the first quarter of 2023, a third of surveyed consumers indicated engaging in secondhand shopping. Among the respondents, Gen Z constituted the highest percentage at ** percent, followed closely by Millennials at ** percent. In contrast, less than ** percent of surveyed Boomers reported participating in secondhand shopping.
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Jungle Scout (@junglescout). (March 27, 2023). Share of online shoppers buying secondhand in the United States in 1st quarter 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1394695/share-shoppers-buying-second-hand-by-generation/
Jungle Scout (@junglescout). "Share of online shoppers buying secondhand in the United States in 1st quarter 2023, by generation." Chart. March 27, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1394695/share-shoppers-buying-second-hand-by-generation/
Jungle Scout (@junglescout). (2023). Share of online shoppers buying secondhand in the United States in 1st quarter 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1394695/share-shoppers-buying-second-hand-by-generation/
Jungle Scout (@junglescout). "Share of Online Shoppers Buying Secondhand in The United States in 1st Quarter 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2023, /statistics/1394695/share-shoppers-buying-second-hand-by-generation/
Jungle Scout (@junglescout), Share of online shoppers buying secondhand in the United States in 1st quarter 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1394695/share-shoppers-buying-second-hand-by-generation/ (last visited July 15, 2026)
Share of online shoppers buying secondhand in the United States in 1st quarter 2023, by generation [Graph], Jungle Scout (@junglescout), March 27, 2023. [Online]. Available: /statistics/1394695/share-shoppers-buying-second-hand-by-generation/