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Leading measures to address agricultural challenges according to consumers in Japan as of October 2023

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Source

Release date

January 2024

Region

Japan

Survey time period

September 14 to October 22, 2023

Number of respondents

2,875 respondents

Age group

18 years and older

Special properties

answers were collected by mail or online; respondents were Japanese nationals

Method of interview

Questionnaire

Supplementary notes

Original question: "The number of farmers in Japan is currently 1.2 million, but it is likely to decline to 300 thousand in the next 20 years, posing challenges in maintaining current agriculture. As we face these challenges, what do you think we can do as consumers?"
Multiple answers allowed.

Citation formats

Consumers' measure against agricultural challenges in Japan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 14, 2024

Proactively choosing domestically produced food products was the leading measure to address agricultural challenges according to consumers in Japan, according to a survey from October 2023. Around ** percent of respondents stated that making conscious choices for domestically produced ingredients when shopping or eating out is an action consumers can take to support the agriculture sector amid social and environmental challenges.

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