Worldwide, Argentina, Brazil, Canada, France, Germany, India, Mexico, Netherlands, United States
Survey time period
January to March 2024
Number of respondents
4,382 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "What is your level of adoption on the following sustainable practices?". As indicated by McKinsey: "Adoption entails use of a given sustainable practice on any part of a farmer's operations and does not necessarily indicate use on 100% of their acres."
Variable rate spraying or fertilization: includes variable rate spraying or fertilization without the use of assisting agtech.
Reduced or no tillage: in the case of Brazil, this excludes crops such as sugarcane, coffee, fruits, and vegetables.
Plant cover crops: in the case of Brazil reflects 2022 value due to translation.
Citation formats
Level of adoption of sustainability practices in farming worldwide by region 2024
As of 2024, crop rotation was farmers' most adopted sustainable farming practice in most regions of the world (United States, Canada, Europe, and India), ranking the highest in Canada with a ** respondents share. In Brazil, Argentina, and Mexico reduced or no tillage was the preferred practice, especially in Brazil where it was implemented by ** percent of respondents.
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McKinsey & Company. (October 15, 2024). Adoption of sustainability-oriented farming practices on a global scale in 2024, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1550702/sustainable-farming-practices-adoption-worldwide-by-region/
McKinsey & Company. "Adoption of sustainability-oriented farming practices on a global scale in 2024, by region." Chart. October 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1550702/sustainable-farming-practices-adoption-worldwide-by-region/
McKinsey & Company. (2024). Adoption of sustainability-oriented farming practices on a global scale in 2024, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1550702/sustainable-farming-practices-adoption-worldwide-by-region/
McKinsey & Company. "Adoption of Sustainability-oriented Farming Practices on a Global Scale in 2024, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Oct 2024, /statistics/1550702/sustainable-farming-practices-adoption-worldwide-by-region/
McKinsey & Company, Adoption of sustainability-oriented farming practices on a global scale in 2024, by region ÌÇÐÄÆÆ½â°æ, /statistics/1550702/sustainable-farming-practices-adoption-worldwide-by-region/ (last visited July 31, 2026)
Adoption of sustainability-oriented farming practices on a global scale in 2024, by region [Graph], McKinsey & Company, October 15, 2024. [Online]. Available: /statistics/1550702/sustainable-farming-practices-adoption-worldwide-by-region/