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Farmers' main reasons to adopt sustainable farming practices worldwide in 2024, by region

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Source

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Release date

October 2024

Region

Worldwide, Argentina, Brazil, Canada, France, Germany, India, Mexico, Netherlands, United States

Survey time period

January to March 2024

Number of respondents

4,169 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Percentages refer to the share of respondents that ranked each factor in the top three.

During the survey, the question was phrased as follows: "What would motivate you most to adopt sustainable farming practices?" 

Citation formats

Farmers' motivation to adopt sustainable farming practices worldwide by region 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2025

As of 2024, the main motivation behind the adoption of sustainable farming practices for farmers worldwide were yield benefits, as indicated by ** percent of respondents in North America, ** percent in India, and ** percent in Latin America. In Europe, the preferred choice was rather additional revenue stream (** percent of respondents). Lower production costs ranked in most regions as the second most popular driver.

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