The question was originally stated as: "In the last 6 months, have you decided to pay more for a product because it had lower climate impact?"
Gen Z = 18 to 24 years old.
Millennial = 25 to 34 years old.
Millennial/Gen X = 35 to 44 years old.
Gen X = 45 to 54 years old.
Gen X/Boomer = 55 to 64 years old.
Boomer = 65 years old and over.
Citation formats
Canadians paying more for a product due to lower climate impact by generation 2023
According to a survey carried out in April 2023 in Canada, there was a correlation between age and the willingness to pay more for a product due to its lower climate impact. Among Boomers, those older than 65, only 16 percent expressed this willingness, while among Gen Z, those from 18 to 24 years old, 46 percent were inclined to pay more for such products.
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BCG. (July 19, 2023). Share of consumers who paid more for a product because it had lower climate impact in Canada as of April 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1445255/pay-more-for-product-due-to-lower-climate-impact-generations-canada/
BCG. "Share of consumers who paid more for a product because it had lower climate impact in Canada as of April 2023, by generation." Chart. July 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1445255/pay-more-for-product-due-to-lower-climate-impact-generations-canada/
BCG. (2023). Share of consumers who paid more for a product because it had lower climate impact in Canada as of April 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1445255/pay-more-for-product-due-to-lower-climate-impact-generations-canada/
BCG. "Share of Consumers Who Paid More for a Product Because It Had Lower Climate Impact in Canada as of April 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jul 2023, /statistics/1445255/pay-more-for-product-due-to-lower-climate-impact-generations-canada/
BCG, Share of consumers who paid more for a product because it had lower climate impact in Canada as of April 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1445255/pay-more-for-product-due-to-lower-climate-impact-generations-canada/ (last visited July 25, 2026)
Share of consumers who paid more for a product because it had lower climate impact in Canada as of April 2023, by generation [Graph], BCG, July 19, 2023. [Online]. Available: /statistics/1445255/pay-more-for-product-due-to-lower-climate-impact-generations-canada/
