Apps were categorized using AppDNA taxonomy from AppTweak, which combines natural language processing and image recognition algorithms, as well as the AppTweak AI model Atlas.
Citation formats
Download share of app categories on Android in 2023
In the first half of 2023, the share of downloads per app category on Android devices was highest for fashion apps worldwide, with around ** percent. Business to consumer (B2C) retailers had the second highest share of downloads, with a little less than a fourth of all downloads, while apps related to furniture and home design had the least amount of downloads, with just over two percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
AppTweak. (October 1, 2023). Share of downloads per app category on Android devices in H1 of 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1426460/worldwide-download-share-app-categories-android/
AppTweak. "Share of downloads per app category on Android devices in H1 of 2023." Chart. October 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1426460/worldwide-download-share-app-categories-android/
AppTweak. (2023). Share of downloads per app category on Android devices in H1 of 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1426460/worldwide-download-share-app-categories-android/
AppTweak. "Share of Downloads per App Category on Android Devices in H1 of 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2023, /statistics/1426460/worldwide-download-share-app-categories-android/
AppTweak, Share of downloads per app category on Android devices in H1 of 2023 ÌÇÐÄÆƽâ°æ, /statistics/1426460/worldwide-download-share-app-categories-android/ (last visited July 19, 2026)
Share of downloads per app category on Android devices in H1 of 2023 [Graph], AppTweak, October 1, 2023. [Online]. Available: /statistics/1426460/worldwide-download-share-app-categories-android/
