According to a 2024 survey conducted among Chinese consumers, coffee was more popular among consumers with higher household incomes. While ** percent of respondents with monthly household incomes of at least * yuan consumed coffee, only ** percent of respondents with monthly household incomes below 10,000 yuan did so.
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Mintel, & Douban, & TBWA Corporate. (September 21, 2025). Penetration rate of coffee among Chinese consumers in 2024, by monthly household income [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1624794/china-popularity-of-coffee-by-household-income/
Mintel, und Douban, und TBWA Corporate. "Penetration rate of coffee among Chinese consumers in 2024, by monthly household income." Chart. September 21, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1624794/china-popularity-of-coffee-by-household-income/
Mintel, Douban, TBWA Corporate. (2025). Penetration rate of coffee among Chinese consumers in 2024, by monthly household income. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1624794/china-popularity-of-coffee-by-household-income/
Mintel, and Douban, and TBWA Corporate. "Penetration Rate of Coffee among Chinese Consumers in 2024, by Monthly Household Income." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Sep 2025, /statistics/1624794/china-popularity-of-coffee-by-household-income/
Mintel & Douban & TBWA Corporate, Penetration rate of coffee among Chinese consumers in 2024, by monthly household income ÌÇÐÄÆÆ½â°æ, /statistics/1624794/china-popularity-of-coffee-by-household-income/ (last visited August 01, 2026)
Penetration rate of coffee among Chinese consumers in 2024, by monthly household income [Graph], Mintel, & Douban, & TBWA Corporate, September 21, 2025. [Online]. Available: /statistics/1624794/china-popularity-of-coffee-by-household-income/