*The total number of respondents was 2,406. Of the total number, only those respondents who had previously stated that they had ever watched television anime were regarded for this survey question. People who had watched television anime made up 81.5 percent of the total number of respondents.
**The Japanese term "sakuga" refers to animation of a particularly high quality.
Survey question: "What is the main factor in deciding on whether you continue to watch a television anime?"
Citation formats
Leading factors in deciding on whether to continue watching a TV anime Japan 2023
According to a survey conducted in Japan in September 2023, close to ** percent of the respondents decided on whether to continue watching a television anime based on the story. Characters were mentioned by almost half of the respondents. The survey also showed that ** percent of the respondents make their decision by the first episode.
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PR Times. (August 29, 2023). Most common factors in deciding on whether to continue watching a television anime in Japan as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1416400/japan-leading-factors-in-deciding-on-whether-to-continue-watching-a-television-anime/
PR Times. "Most common factors in deciding on whether to continue watching a television anime in Japan as of September 2023." Chart. August 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1416400/japan-leading-factors-in-deciding-on-whether-to-continue-watching-a-television-anime/
PR Times. (2023). Most common factors in deciding on whether to continue watching a television anime in Japan as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1416400/japan-leading-factors-in-deciding-on-whether-to-continue-watching-a-television-anime/
PR Times. "Most Common Factors in Deciding on Whether to Continue Watching a Television Anime in Japan as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Aug 2023, /statistics/1416400/japan-leading-factors-in-deciding-on-whether-to-continue-watching-a-television-anime/
PR Times, Most common factors in deciding on whether to continue watching a television anime in Japan as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1416400/japan-leading-factors-in-deciding-on-whether-to-continue-watching-a-television-anime/ (last visited August 01, 2026)
Most common factors in deciding on whether to continue watching a television anime in Japan as of September 2023 [Graph], PR Times, August 29, 2023. [Online]. Available: /statistics/1416400/japan-leading-factors-in-deciding-on-whether-to-continue-watching-a-television-anime/
