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As of the second quarter of 2022, Jakarta Notebook was the most visited e-commerce website for electronics, with approximately * thousand monthly web visits. This was followed by My Hartono, with around thousand monthly web visits. The coronavirus (COVID-19) pandemic has sparked an increase in e-commerce sales for consumer electronics in Indonesia.

A growing interest in e-commerce for consumer electronics

Apart from the prominence of offline stores as a channel for purchasing consumer electronic goods in Indonesia, more and more consumers are using e-commerce to shop for consumer electronic products. In 2020, online channel sales accounted for ** percent of the total revenue share of the consumer electronics market. This figure has steadily increased in recent years and is expected to reach ** percent by 2023, indicating a sustained growth of the sector.

The impact of COVID-19 on e-commerce

Various stages of lockdowns as a measure to curb the spread of the coronavirus (COVID-19) have affected the way people shop in Indonesia. During this period, many Indonesians turned to e-commerce to get hold of goods and services. Fashion items and consumer electronics products were among the items Indonesian shoppers purchased online. Some of the leading reasons why Indonesians shopped online were convenience, promos, and stopping the spread of COVID-19.