Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category
Characteristic
Online
Mixed
Offline
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According to a consumer survey by Vodus ÌÇÐÄÆƽâ°æ, as of the first quarter of 2023, the majority of respondents in Malaysia preferred to purchase non-durable fast-moving consumer goods (FMCG) products through offline channels. A total of ** percent of the respondents said they had bought fresh groceries offline in the last six months. By comparison, **** percent of the consumers bought the same product online.
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Vodus ÌÇÐÄÆƽâ°æ. (May 8, 2023). Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus ÌÇÐÄÆƽâ°æ. "Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category." Chart. May 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus ÌÇÐÄÆƽâ°æ. (2023). Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus ÌÇÐÄÆƽâ°æ. "Popular Purchase Channels for Non-durable Fast-moving Consumer Goods (Fmcg) Products in The Last Six Months in Malaysia as of 1st Quarter 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2023, /statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus ÌÇÐÄÆƽâ°æ, Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/ (last visited July 31, 2026)
Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category [Graph], Vodus ÌÇÐÄÆƽâ°æ, May 8, 2023. [Online]. Available: /statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
