According to the results of a survey conducted in 2023, about ** percent of U.S. baby care shoppers stated that they preferred to purchase national brands for baby care products. A similar share of participants said that they had no preference.
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InMobi. (April 30, 2023). Brand preference among baby care shoppers in the United States in 2023, by brand type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. "Brand preference among baby care shoppers in the United States in 2023, by brand type." Chart. April 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. (2023). Brand preference among baby care shoppers in the United States in 2023, by brand type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. "Brand Preference among Baby Care Shoppers in The United States in 2023, by Brand Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2023, /statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi, Brand preference among baby care shoppers in the United States in 2023, by brand type ÌÇÐÄÆƽâ°æ, /statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/ (last visited July 31, 2026)
Brand preference among baby care shoppers in the United States in 2023, by brand type [Graph], InMobi, April 30, 2023. [Online]. Available: /statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
