Online news had the widest reach in India in both the years 2019 and 2020. During the latter year, the number of online news consumers increased significantly and exceeded an audience size of *** million. While other digital media genres such as online entertainment and online gaming also saw an increase in audience size in 2020, the number of online music consumers reduced to *** million that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
EY. (March 26, 2021). Reach of online media in India in 2019 and 2020, by type (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1256448/india-digital-media-audience-by-type/
EY. "Reach of online media in India in 2019 and 2020, by type (in millions) ." Chart. March 26, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1256448/india-digital-media-audience-by-type/
EY. (2021). Reach of online media in India in 2019 and 2020, by type (in millions) . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1256448/india-digital-media-audience-by-type/
EY. "Reach of Online Media in India in 2019 and 2020, by Type (in Millions) ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Mar 2021, /statistics/1256448/india-digital-media-audience-by-type/
EY, Reach of online media in India in 2019 and 2020, by type (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1256448/india-digital-media-audience-by-type/ (last visited July 22, 2026)
Reach of online media in India in 2019 and 2020, by type (in millions) [Graph], EY, March 26, 2021. [Online]. Available: /statistics/1256448/india-digital-media-audience-by-type/