19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Citation formats
Share of shoppers buying groceries online in the UK 2023, by gender
In the United Kingdom, men were more likely to buy their groceries online. According to a survey carried out in the second quarter 2023, ** percent of male consumers in the country would buy grocery products mostly via e-commerce. In comparison, ** percent of women preferred shopping for their for groceries mostly online.
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Klarna. (July 3, 2023). Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1403563/online-grocery-shoppers-by-gender-united-kingdom/
Klarna. "Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by gender." Chart. July 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1403563/online-grocery-shoppers-by-gender-united-kingdom/
Klarna. (2023). Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1403563/online-grocery-shoppers-by-gender-united-kingdom/
Klarna. "Share of Shoppers Buying Groceries Mostly Online in The United Kingdom (Uk) in 2nd Quarter 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jul 2023, /statistics/1403563/online-grocery-shoppers-by-gender-united-kingdom/
Klarna, Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1403563/online-grocery-shoppers-by-gender-united-kingdom/ (last visited August 03, 2026)
Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by gender [Graph], Klarna, July 3, 2023. [Online]. Available: /statistics/1403563/online-grocery-shoppers-by-gender-united-kingdom/
