19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Citation formats
Share of shoppers buying groceries mostly online vs. in-store in the UK 2023
In the United Kingdom, consumers mostly bought their groceries in stores. A survey conducted in the second quarter of 2023 revealed that while 36 percent of UK shoppers purchased groceries online, nearly 50 percent preferred to shop mostly in person.
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Klarna. (July 3, 2023). Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna. "Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023." Chart. July 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna. (2023). Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna. "Share of Shoppers Buying Groceries Mostly Online Vs. In-store in The United Kingdom (Uk) in 2nd Quarter 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jul 2023, /statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna, Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023 ÌÇÐÄÆƽâ°æ, /statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/ (last visited August 01, 2026)
Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023 [Graph], Klarna, July 3, 2023. [Online]. Available: /statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
