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Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment
Share of FMCG online sales Thailand 2022, by segment
In 2022, the online sales of personal care products made up almost ** percent of the total FMCG online sales value in Thailand. On the other hand, beverages regained popularity, growing over percent compared to the online sales share from the previous year.
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Kantar Worldpanel. (March 28, 2023). Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel. "Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment." Chart. March 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel. (2023). Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel. "Share of Fast-moving Consumer Goods (Fmcg) E-commerce in Thailand in 2022, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2023, /statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel, Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment ÌÇÐÄÆƽâ°æ, /statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/ (last visited August 01, 2026)
Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment [Graph], Kantar Worldpanel, March 28, 2023. [Online]. Available: /statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
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