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In 2023, there were around * 7-Eleven outlets in Thailand, indicating an increase from the previous year. 7-Eleven has the highest number of convenience stores in Thailand, operated by CP All Plc.

The convenience store market in Thailand

In contrast to the early 2000s, when hyper- and supermarkets were the leading channels to buy groceries and personal care products, the last ten years saw a sharp increase in convenience stores. In 2023, convenience stores had a higher market share of fast-moving consumer goods (FMCG) than supermarkets. The leading four brands in this segment are 7-Eleven, Lotus Go Fresh, and Mini Big C. The need for easy and quick solutions for today’s fast-paced consumer needs has generated innovations like fresh coffee stations or cooking stations inside the stores. Furthermore, there is the possibility to buy mobile phone SIM cards and data packages.

Thailand’s convenience store market leader

Opened its first store in 1988, 7-Eleven was the first convenience store chain in Thailand. It has since become the most popular convenience store chain in the country. Food and beverages still account for around ** percent of total sales. Since the COVID-19 outbreak, the company shifted its focus to expanding online business using applications such as 24 Shopping and 7-Eleven TH. All in all, 7-Eleven has over ** million registered users on different platforms.