Share of high net worth (HNW) art collectors planning to purchase paintings vs. digital art with a non-fungible token (NFT) in the next 12 months in selected countries and territories worldwide as of 1st half 2022
Characteristic
Paintings
Digital art (with NFT)
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¹ Total survey count. The source specifies that 55 percent of surveyed collectors were planning to buy art in the next 12 months.
The source defined high net worth (HNW) collectors as individuals who have a current net worth, excluding real estate and private business assets, in excess of one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on fine or decorative art in 2020 and 2021, and a minimum of 5,000 U.S. dollars in 2022.
Citation formats
HNW art collectors planning to buy paintings vs. NFTs worldwide H1 2022, by market
A global study of high net worth (HNW) art collectors conducted in the first half of 2022 looked at the intention to purchase paintings and digital art with a non-fungible token (NFT) in the following 12 months. According to the survey, art collectors from Brazil had the strongest interest in buying art-related NFTs, with ** percent of respondents reporting so. Meanwhile, German collectors showed the highest intention to acquire paintings.
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Art Basel, & UBS. (November 3, 2022). Share of high net worth (HNW) art collectors planning to purchase paintings vs. digital art with a non-fungible token (NFT) in the next 12 months in selected countries and territories worldwide as of 1st half 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1380354/intention-hnw-art-collectors-buying-paintings-vs-nft-worldwide/
Art Basel, und UBS. "Share of high net worth (HNW) art collectors planning to purchase paintings vs. digital art with a non-fungible token (NFT) in the next 12 months in selected countries and territories worldwide as of 1st half 2022." Chart. November 3, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1380354/intention-hnw-art-collectors-buying-paintings-vs-nft-worldwide/
Art Basel, UBS. (2022). Share of high net worth (HNW) art collectors planning to purchase paintings vs. digital art with a non-fungible token (NFT) in the next 12 months in selected countries and territories worldwide as of 1st half 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1380354/intention-hnw-art-collectors-buying-paintings-vs-nft-worldwide/
Art Basel, and UBS. "Share of High Net worth (Hnw) Art Collectors Planning to Purchase Paintings Vs. Digital Art with a Non-fungible Token (Nft) in The next 12 Months in Selected Countries and Territories Worldwide as of 1st Half 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Nov 2022, /statistics/1380354/intention-hnw-art-collectors-buying-paintings-vs-nft-worldwide/
Art Basel & UBS, Share of high net worth (HNW) art collectors planning to purchase paintings vs. digital art with a non-fungible token (NFT) in the next 12 months in selected countries and territories worldwide as of 1st half 2022 ÌÇÐÄÆƽâ°æ, /statistics/1380354/intention-hnw-art-collectors-buying-paintings-vs-nft-worldwide/ (last visited August 03, 2026)
Share of high net worth (HNW) art collectors planning to purchase paintings vs. digital art with a non-fungible token (NFT) in the next 12 months in selected countries and territories worldwide as of 1st half 2022 [Graph], Art Basel, & UBS, November 3, 2022. [Online]. Available: /statistics/1380354/intention-hnw-art-collectors-buying-paintings-vs-nft-worldwide/
