Small enterprises comprise between 10 and 49 employees, medium enterprises comprise between 50 and 249 employees, and large enterprises have 250 or more employees.
The survey population does not include enterprises from the financial sector.
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Share of enterprises that use social media in Portugal 2023, by size
In Portugal, social media was mostly used by medium and large enterprises in 2023, at a rate of **** percent. Small-sized enterprises used social media at a share of ** percent, which shows the little difference in the use of social media between different enterprises.
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Statistics Portugal. (November 21, 2024). Share of enterprises that use social media in Portugal in 2023, by size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1374584/portugal-enterprises-using-social-media-by-size/
Statistics Portugal. "Share of enterprises that use social media in Portugal in 2023, by size." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1374584/portugal-enterprises-using-social-media-by-size/
Statistics Portugal. (2024). Share of enterprises that use social media in Portugal in 2023, by size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1374584/portugal-enterprises-using-social-media-by-size/
Statistics Portugal. "Share of Enterprises That Use Social Media in Portugal in 2023, by Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1374584/portugal-enterprises-using-social-media-by-size/
Statistics Portugal, Share of enterprises that use social media in Portugal in 2023, by size ÌÇÐÄÆƽâ°æ, /statistics/1374584/portugal-enterprises-using-social-media-by-size/ (last visited July 27, 2026)
Share of enterprises that use social media in Portugal in 2023, by size [Graph], Statistics Portugal, November 21, 2024. [Online]. Available: /statistics/1374584/portugal-enterprises-using-social-media-by-size/
