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China's quick frozen food market has shown consistent development in recent years. In 2023, its market size amounted to around billion yuan, up from billion yuan in 2022. The market was expected to grow at a CAGR of around ** percent from 2023 to 2028, reaching a value of approximately *** billion yuan by 2028. This expansion reflects changing consumer habits and lifestyle trends in the world's most populous country.

China’s evolving quick-frozen food market

China’s quick frozen food market offers a wide variety of products, including flavored and processed products, prepared dishes, flour and rice products, and soups. Currently, rice and flour products represent the largest segment in this market, generating revenue of almost ** billion yuan in 2023. These products, which include popular items such as dumplings, pancakes, and wontons, cater to the Chinese palate while offering the convenience of quick preparation. However, frozen meals are the fastest-growing segment, expanding at a CAGR of more than ** percent between 2018 and 2023. This segment was expected to maintain strong momentum, driving the growth of the overall frozen food market.

Rising demand for convenience foods

Frozen food is one of the most popular categories in China’s convenience food market. Despite economic fluctuations, most consumers maintained their spending on convenience foods, with over one-third even increasing their expenditure compared to the previous year. This trend underscores the growing importance of convenience foods in the daily lives of Chinese consumers, particularly among younger, urban populations with busy lifestyles.