According to a survey conducted among Chinese audio consumers in 2022, around **** percent of respondents stated that they were willing to pay for knowledge and skill-related audio. In addition, more than half of respondents said they would be willing to pay for audio related to the humanities and arts.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
iiMedia Research. (February 22, 2023). Share of consumers who are willing to pay for audio in China as of November 2022, by audio type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research. "Share of consumers who are willing to pay for audio in China as of November 2022, by audio type." Chart. February 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research. (2023). Share of consumers who are willing to pay for audio in China as of November 2022, by audio type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research. "Share of Consumers Who Are Willing to Pay for Audio in China as of November 2022, by Audio Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2023, /statistics/1369527/china-popular-audio-content-types-among-paid-users/
iiMedia Research, Share of consumers who are willing to pay for audio in China as of November 2022, by audio type ÌÇÐÄÆƽâ°æ, /statistics/1369527/china-popular-audio-content-types-among-paid-users/ (last visited July 21, 2026)
Share of consumers who are willing to pay for audio in China as of November 2022, by audio type [Graph], iiMedia Research, February 22, 2023. [Online]. Available: /statistics/1369527/china-popular-audio-content-types-among-paid-users/
