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Most preferred content among audio platform users in China as of January 2022, by format

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Source

Release date

March 2022

Region

China

Survey time period

January 7 to 17, 2022

Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as: "Which content formats on audio platforms do you prefer? (Multiple answers allowed)"

Citation formats

Leading content formats on audio platforms in China 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2025
According to a survey on audio market in China conducted in January 2022, more than ** percent of respondents stated that music was their favorite content format on audio platforms. Followed were specific programs from hosts who partner with the audio platforms.
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