A survey conducted in October 2021 among Chinese online audio users showed that almost a half of respondents listened to online audio content *** to **** hours per day on average. Major audio content platforms in China, like Ximalaya and Lizhi, have been expanding their content distribution channels from smartphones to smart speakers, smart home devices, and automobiles.
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iiMedia Research. (November 22, 2021). Average number of hours listening to online audio per day in China as of October 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research. "Average number of hours listening to online audio per day in China as of October 2021." Chart. November 22, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research. (2021). Average number of hours listening to online audio per day in China as of October 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research. "Average Number of Hours Listening to Online Audio per Day in China as of October 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Nov 2021, /statistics/1289308/china-online-audio-daily-usage-duration/
iiMedia Research, Average number of hours listening to online audio per day in China as of October 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1289308/china-online-audio-daily-usage-duration/ (last visited July 23, 2026)
Average number of hours listening to online audio per day in China as of October 2021 [Graph], iiMedia Research, November 22, 2021. [Online]. Available: /statistics/1289308/china-online-audio-daily-usage-duration/