According to a survey on online audio market in China conducted in October 2021, around ** percent of respondents stated that they preferred a platform-wide subscription when paying for online audio services. A majority of respondents considered content quality as the most factor when making purchasing decisions.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
iiMedia Research. (November 22, 2021). Paying behavior of online audio users in China as of October 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research. "Paying behavior of online audio users in China as of October 2021." Chart. November 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research. (2021). Paying behavior of online audio users in China as of October 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research. "Paying Behavior of Online Audio Users in China as of October 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Nov 2021, /statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research, Paying behavior of online audio users in China as of October 2021 ÌÇÐÄÆƽâ°æ, /statistics/1289378/china-purchasing-behavior-of-online-audio-users/ (last visited July 25, 2026)
Paying behavior of online audio users in China as of October 2021 [Graph], iiMedia Research, November 22, 2021. [Online]. Available: /statistics/1289378/china-purchasing-behavior-of-online-audio-users/
