The source adds the following information: "To analyze Black Friday visitation, InMarket indexed Black Friday visitation to the average of the previous 4 Fridays. Foot traffic data is sourced from InMarket’s first-party, permission-based data."
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Change in mall visits on Black Friday compared to average Friday in the U.S. 2022
On Black Friday 2022, total visits to the Mall of America, which is located in Bloomington, Minnesota, grew by approximately *** percent compared to average foot traffic numbers recorded during the previous four Fridays. Across each of the leading shopping malls analyzed in the United States, the number of visitors increased on Black Friday.
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inMarket. (December 14, 2022). Change in total visits in malls on Black Friday compared to the average of the previous four Fridays in the United States in 2022, by shopping mall [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1368855/change-in-mall-visits-on-black-friday-usa/
inMarket. "Change in total visits in malls on Black Friday compared to the average of the previous four Fridays in the United States in 2022, by shopping mall." Chart. December 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1368855/change-in-mall-visits-on-black-friday-usa/
inMarket. (2022). Change in total visits in malls on Black Friday compared to the average of the previous four Fridays in the United States in 2022, by shopping mall. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1368855/change-in-mall-visits-on-black-friday-usa/
inMarket. "Change in Total Visits in Malls on Black Friday Compared to The Average of The Previous Four Fridays in The United States in 2022, by Shopping Mall." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2022, /statistics/1368855/change-in-mall-visits-on-black-friday-usa/
inMarket, Change in total visits in malls on Black Friday compared to the average of the previous four Fridays in the United States in 2022, by shopping mall ÌÇÐÄÆƽâ°æ, /statistics/1368855/change-in-mall-visits-on-black-friday-usa/ (last visited July 28, 2026)
Change in total visits in malls on Black Friday compared to the average of the previous four Fridays in the United States in 2022, by shopping mall [Graph], inMarket, December 14, 2022. [Online]. Available: /statistics/1368855/change-in-mall-visits-on-black-friday-usa/
