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Digital tools used to engage with customers by fashion companies worldwide in 2022

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Sources

Release date

October 2022

Region

Worldwide

Survey time period

July 13 to September 9, 2022

Number of respondents

432 respondents

Special properties

apparel, footwear, and accessories executives

Supplementary notes

The source does not provide a geographical breakdown of respondents.

Citation formats

Digital tools for customer engagement by fashion companies worldwide 2022

Published by
Bruna Rocco,
Jan 23, 2023

A 2022 survey of fashion company executives revealed that nearly seven in ten fashion brands were using social media in order to engage with their consumers, while ** percent were using email marketing, followed by ** percent using paid search, like Google advertisements.

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