According to a survey conducted among Vietnamese households in 2021, word of mouth was the leading source of information influencing the purchase of alcoholic beverages among respondents in Vietnam, as agreed by ** percent of them. By comparison, TV was the second most preferred source of information for alcohol buying decisions.
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Deloitte. (October 4, 2022). Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. "Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021." Chart. October 4, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. (2022). Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. "Sources of Information Influencing Alcoholic Beverage Purchase Decisions among Vietnamese People in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2022, /statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte, Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/ (last visited July 27, 2026)
Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 [Graph], Deloitte, October 4, 2022. [Online]. Available: /statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
