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Market share of food and beverages online in Southeast Asia as of June 2024, by category

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Source

In cooperation with
Release date

August 2024

Region

Asia

Survey time period

June 2024

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.

Citation formats

Market share of food and beverages online SEA 2024, by category

Published by
T. Ozbun,
Apr 17, 2025

In 2024, the online food and beverage market in Southeast Asia saw food comprising the largest share of total sales, at approximately **** percent. This was followed by the beverages & beer category, which held about **** percent of the market share.

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