According to a survey conducted among Vietnamese households in 2021, quality was the most important consideration for the food purchase decision, as agreed by ** percent of the respondents. By comparison, ** percent of respondents in Vietnam considered brands in the purchase decision of food products.
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Deloitte. (October 4, 2022). Main considerations behind purchase decision for food products among people in Vietnam in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1350707/vietnam-main-considerations-behind-purchase-decision-for-food/
Deloitte. "Main considerations behind purchase decision for food products among people in Vietnam in 2021." Chart. October 4, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1350707/vietnam-main-considerations-behind-purchase-decision-for-food/
Deloitte. (2022). Main considerations behind purchase decision for food products among people in Vietnam in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1350707/vietnam-main-considerations-behind-purchase-decision-for-food/
Deloitte. "Main Considerations behind Purchase Decision for Food Products among People in Vietnam in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Oct 2022, /statistics/1350707/vietnam-main-considerations-behind-purchase-decision-for-food/
Deloitte, Main considerations behind purchase decision for food products among people in Vietnam in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1350707/vietnam-main-considerations-behind-purchase-decision-for-food/ (last visited July 28, 2026)
Main considerations behind purchase decision for food products among people in Vietnam in 2021 [Graph], Deloitte, October 4, 2022. [Online]. Available: /statistics/1350707/vietnam-main-considerations-behind-purchase-decision-for-food/