ÌÇÐÄÆƽâ°æ

Share of podcast listeners who are engaged during media consumption in selected markets worldwide as of August 2024, by medium

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2024

Region

Worldwide

Survey time period

August 2024

Number of respondents

2,600*

Age group

18-64 years

Special properties

weekly podcast listeners*

Supplementary notes

*200 weekly podcast listeners per surveyed market

**Established markets: USA, UK, Sweden, Canada, Australia

Emerging markets: India, Brazil, Singapore, Italy, Japan, Indonesia, Netherlands, Spain

The source states that markets were divided into two groups with two surveys, based on the advertising spend and market maturity in each region.

Percentage shows respondents who stated that they are either highly engaged or engaged while consuming these types of media.

Citation formats

Engagement during media use among podcast listeners worldwide in 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 2, 2025

As of August 2024, podcasts as well as YouTube managed to draw the highest levels of engagement among podcast listeners from both established and emerging markets worldwide. However, audiobooks and radio were far less engaging among podcasts users in either of the market categories.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Podcasting in selected markets worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Podcasting in selected markets worldwide

Overview

6

Global consumption

6

Spotlight on Australia

4

Nordics

8

Europe

7

United States and Canada

6

Latin America

4

Further Content: You might find this interesting as well

Topics

Podcasting worldwidePodcasting IndustryRadio Industry in the U.S.SpotifyOnline radio in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.