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Share of auto customers interested in embedded insurance options in the United States in 2023, by generation

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Source

Release date

January 2024

Region

United States

Survey time period

August 2023

Number of respondents

1,019 respondents

Method of interview

CATI, online interview

Citation formats

Embedded insurance: high interest by generation in the U.S. 2023

Published by Jenny Yang, Jul 17, 2025

Generation Z and millennial auto customers in the United States were more likely to be interested in receiving embedded insurance offers than other respondents. For instance, almost ** percent of millennials and Generation Z agree insurance should be a part of the vehicle buying process.

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