According to a survey conducted by on online shopping behavior among South Koreans as of June 2022, a large majority of **** percent of respondents answered that they used online marketplaces, such as Amazon or Coupang for online purchases during the last three months. Directly purchasing items on a retailer or brand website came in second with a respondents' share of around ** percent.
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Rakuten Insight. (July 19, 2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. "Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022." Chart. July 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. (2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. "Different E-commerce Channels Used for Purchases during The Last Three Months in South Korea as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jul 2022, /statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight, Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1325498/south-korea-e-commerce-channels-used/ (last visited July 22, 2026)
Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: /statistics/1325498/south-korea-e-commerce-channels-used/
