Expensive cosmetics & body care: preference Germany 2021| ��ƽ��

Level of agreement towards the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care" in Germany from 2017 to 2021 (in millions)

Characteristic	Completely agree	Agree	Mostly agree	Somewhat agree	Hardly agree	Do not agree at all	No answer
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Release date

November 2021

More information

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older

Information on total sample:
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people

The figures displayed refer to the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on methodology available and in the .

Figures were rounded for better understanding of the statistic.

Citation formats

In 2021, around * people in Germany completely agreed with the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care."

The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.