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Share of consumers who sold their clothes online in the Nordic countries in 2021, by country

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Source

In cooperation with
Release date

November 2021

Region

Denmark, Finland, Norway, Sweden

Survey time period

2021

Number of respondents

1,406 respondents

Age group

18 years and older

Special properties

adults who sell their clothes online more than once a year

Method of interview

Online survey

Supplementary notes

The survey respondents represented the national population in Finland, Norway, Denmark, and Sweden.

Citation formats

Share of consumers who sold their clothes online in the Nordics 2021

Published by
Yihan Ma,
Nov 28, 2025
In the Scandinavian region, over half of Finnish and Norwegian consumers sold their clothes online in 2021. According to the survey, only ** percent of Swedish consumers reported selling their apparel on the internet that year.
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