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Breakdown of toy sales value on live streaming platforms in China in 2021, by platform
Leading live commerce platforms for buying toys in China 2021
In 2020, nearly ** of Chinese consumers who bought toys via live commerce did so on Douyin, also known as Tik Tok overseas. More than ** percent of China's live commerce market for toys is dominated by major players.
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Website (china-toy-expo.com). (April 13, 2021). Breakdown of toy sales value on live streaming platforms in China in 2021, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com). "Breakdown of toy sales value on live streaming platforms in China in 2021, by platform." Chart. April 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com). (2021). Breakdown of toy sales value on live streaming platforms in China in 2021, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com). "Breakdown of Toy Sales Value on Live Streaming Platforms in China in 2021, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Apr 2021, /statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com), Breakdown of toy sales value on live streaming platforms in China in 2021, by platform ÌÇÐÄÆƽâ°æ, /statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/ (last visited August 02, 2026)
Breakdown of toy sales value on live streaming platforms in China in 2021, by platform [Graph], Website (china-toy-expo.com), April 13, 2021. [Online]. Available: /statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
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