The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
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Instagram potential advertising reach in South Africa 2024
As of early 2024, Instagram's potential advertising reach in South Africa was just under ** percent of the aggregated country's population. Among people aged 18 and older in the country, the advertising reach on this platform was roughly ** percent.
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We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Potential advertising reach of Instagram in South Africa as of 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1316806/instagram-potential-advertising-reach-in-south-africa/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of Instagram in South Africa as of 2024." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1316806/instagram-potential-advertising-reach-in-south-africa/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of Instagram in South Africa as of 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1316806/instagram-potential-advertising-reach-in-south-africa/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Instagram in South Africa as of 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1316806/instagram-potential-advertising-reach-in-south-africa/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of Instagram in South Africa as of 2024 ÌÇÐÄÆƽâ°æ, /statistics/1316806/instagram-potential-advertising-reach-in-south-africa/ (last visited July 31, 2026)
Potential advertising reach of Instagram in South Africa as of 2024 [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: /statistics/1316806/instagram-potential-advertising-reach-in-south-africa/
