among respondents who owned credit cards in their name, including family cards and cards not in use; multiple answers possible
Method of interview
Online survey
Supplementary notes
Original question: "Based on which criteria did you select your credit card with the highest credit limit? (Multiple answers possible)."
Respondents were asked to choose between face-to-face interviews and postal retrieval of surveys.
The source used a stratified two-stage random sampling method.
Citation formats
Aspects considered when selecting credit cards Japan 2023
Membership fees were the aspect consumers considered most when selecting credit cards according to a survey conducted in Japan from November to December 2023. While around **** percent considered low or no membership fees an important selection criterion, a similar share of consumers made decisions based on loyalty and reward programs.
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Yu-Cho Foundation. (April 2, 2024). Factors considered when selecting credit cards in Japan as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. "Factors considered when selecting credit cards in Japan as of December 2023." Chart. April 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. (2024). Factors considered when selecting credit cards in Japan as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. "Factors Considered When Selecting Credit Cards in Japan as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2024, /statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation, Factors considered when selecting credit cards in Japan as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1315160/japan-credit-card-selection-decision-factors/ (last visited July 21, 2026)
Factors considered when selecting credit cards in Japan as of December 2023 [Graph], Yu-Cho Foundation, April 2, 2024. [Online]. Available: /statistics/1315160/japan-credit-card-selection-decision-factors/
