In 2021, the share of invalid new TV ad traffic slightly increased to *** percent in China. Among all industries, leisure and entertainment detected the highest share of new TV abnormal exposure at **** percent, followed by clothing and apparel with **** percent.
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OctoPlus. (April 21, 2022). Distribution of traffic on the new TV terminal in China in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus. "Distribution of traffic on the new TV terminal in China in 2021." Chart. April 21, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus. (2022). Distribution of traffic on the new TV terminal in China in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus. "Distribution of Traffic on The New Tv Terminal in China in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Apr 2022, /statistics/1307285/china-traffic-distribution-on-new-tv-terminal/
OctoPlus, Distribution of traffic on the new TV terminal in China in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1307285/china-traffic-distribution-on-new-tv-terminal/ (last visited July 26, 2026)
Distribution of traffic on the new TV terminal in China in 2021 [Graph], OctoPlus, April 21, 2022. [Online]. Available: /statistics/1307285/china-traffic-distribution-on-new-tv-terminal/