According to a 2024 survey, U.S. consumer awareness of the major video streaming services was high - the consumer awareness levels of Netflix amounted to 100 percent, while Amazon Prime Video and Hulu recorded a 99-percent-awareness. By contrast, consumer understanding with each of these services was quite divergent. While ** percent of U.S. consumers expressed confidence with Netflix's streaming platform, just ** percent indicated understanding with Hulu's brand identity.
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Hub Entertainment Research. (March 27, 2024). Consumer awareness and understanding of selected video streaming services in the United States as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research. "Consumer awareness and understanding of selected video streaming services in the United States as of February 2024." Chart. March 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research. (2024). Consumer awareness and understanding of selected video streaming services in the United States as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research. "Consumer Awareness and Understanding of Selected Video Streaming Services in The United States as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2024, /statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
Hub Entertainment Research, Consumer awareness and understanding of selected video streaming services in the United States as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/ (last visited July 27, 2026)
Consumer awareness and understanding of selected video streaming services in the United States as of February 2024 [Graph], Hub Entertainment Research, March 27, 2024. [Online]. Available: /statistics/1301234/consumer-awareness-and-familiarity-with-streaming-services-us/
