In 2020, the sales volume of new genre beer (shin genre) in Japan was estimated to reach * kiloliters, outperforming beer as the most sold beer-like beverage. New genre beer, also known as 'third beer', is produced without malt and considered a cheaper alternative to beer and low-malt beer due to lower tax rates.
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Kirin. (December 27, 2021). Sales volume of beer-like beverages in Japan in 2020, by type (in million kiloliters) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1300620/japan-beer-like-beverages-sales-volume-by-type/
Kirin. "Sales volume of beer-like beverages in Japan in 2020, by type (in million kiloliters)." Chart. December 27, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1300620/japan-beer-like-beverages-sales-volume-by-type/
Kirin. (2021). Sales volume of beer-like beverages in Japan in 2020, by type (in million kiloliters). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1300620/japan-beer-like-beverages-sales-volume-by-type/
Kirin. "Sales Volume of Beer-like Beverages in Japan in 2020, by Type (in Million Kiloliters)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Dec 2021, /statistics/1300620/japan-beer-like-beverages-sales-volume-by-type/
Kirin, Sales volume of beer-like beverages in Japan in 2020, by type (in million kiloliters) ÌÇÐÄÆƽâ°æ, /statistics/1300620/japan-beer-like-beverages-sales-volume-by-type/ (last visited August 03, 2026)
Sales volume of beer-like beverages in Japan in 2020, by type (in million kiloliters) [Graph], Kirin, December 27, 2021. [Online]. Available: /statistics/1300620/japan-beer-like-beverages-sales-volume-by-type/
