In 2024, Gen Z in the United States were the most likely to use voice assistants to make online payments, with nearly ** percent reporting this shopping behavior, at least partially. They were the ones most likely to complete the entire purchase process via voice assistants (**** percent)
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PYMNTS. (September 1, 2024). Share of consumers making online purchases and payments with voice assistants in the United States as of June 2024, by generational cohort and income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1375334/us-voice-commerce-shoppers-generation/
PYMNTS. "Share of consumers making online purchases and payments with voice assistants in the United States as of June 2024, by generational cohort and income." Chart. September 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1375334/us-voice-commerce-shoppers-generation/
PYMNTS. (2024). Share of consumers making online purchases and payments with voice assistants in the United States as of June 2024, by generational cohort and income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1375334/us-voice-commerce-shoppers-generation/
PYMNTS. "Share of Consumers Making Online Purchases and Payments with Voice Assistants in The United States as of June 2024, by Generational Cohort and Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2024, /statistics/1375334/us-voice-commerce-shoppers-generation/
PYMNTS, Share of consumers making online purchases and payments with voice assistants in the United States as of June 2024, by generational cohort and income ÌÇÐÄÆƽâ°æ, /statistics/1375334/us-voice-commerce-shoppers-generation/ (last visited July 20, 2026)
Share of consumers making online purchases and payments with voice assistants in the United States as of June 2024, by generational cohort and income [Graph], PYMNTS, September 1, 2024. [Online]. Available: /statistics/1375334/us-voice-commerce-shoppers-generation/
