JD.com's mid-year shopping festival, also known as the 618 shopping festival, is one of China's biggest online shopping events. The festival is landed on June 18th each year.
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Growth on imported goods spending during mid-year festival China 2021, by city tier
During JD.com's mid-year shopping festival, consumers from China's tier-3 cities spent around ** percent more on imported goods than the previous year, the highest among shoppers from all city tiers. Consumers who lived in tier-1 cities increased about ** percent of their spending on imported goods.
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Daxue Consulting. (July 2, 2021). Year-on-year growth on imported goods consumption during JD.com's mid-year shopping festival in China in 2021, by city tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1299030/china-consumption-growth-on-imported-goods-during-618-shopping-festival-by-city-tier/
Daxue Consulting. "Year-on-year growth on imported goods consumption during JD.com's mid-year shopping festival in China in 2021, by city tier." Chart. July 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1299030/china-consumption-growth-on-imported-goods-during-618-shopping-festival-by-city-tier/
Daxue Consulting. (2021). Year-on-year growth on imported goods consumption during JD.com's mid-year shopping festival in China in 2021, by city tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1299030/china-consumption-growth-on-imported-goods-during-618-shopping-festival-by-city-tier/
Daxue Consulting. "Year-on-year Growth on Imported Goods Consumption during Jd.Com's Mid-year Shopping Festival in China in 2021, by City Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2021, /statistics/1299030/china-consumption-growth-on-imported-goods-during-618-shopping-festival-by-city-tier/
Daxue Consulting, Year-on-year growth on imported goods consumption during JD.com's mid-year shopping festival in China in 2021, by city tier ÌÇÐÄÆƽâ°æ, /statistics/1299030/china-consumption-growth-on-imported-goods-during-618-shopping-festival-by-city-tier/ (last visited August 05, 2026)
Year-on-year growth on imported goods consumption during JD.com's mid-year shopping festival in China in 2021, by city tier [Graph], Daxue Consulting, July 2, 2021. [Online]. Available: /statistics/1299030/china-consumption-growth-on-imported-goods-during-618-shopping-festival-by-city-tier/
