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Jollibee was the leading limited-service restaurant in the Philippines in terms of sales value in 2023. That year, the restaurant chain generated sales of approximately **** billion U.S. dollars. Its closest competitor, McDonald's, had total sales of about *** billion U.S. dollars that year. 

Bringing happiness in the Philippines and abroad 

Known for its Jolly Spaghetti and Chickenjoy, Jollibee managed to maintain its position as the country’s largest fast-food chain brand, operating a network of 1,200 stores nationwide and close to a hundred locations abroad. Managed by the Jollibee Foods Corporation, the restaurant chain gradually expanded to various international locations in Southeast Asia, the Middle East, North America, and Europe. Two other limited-service restaurants owned by the Jollibee Foods Corporation made it to the list.

The state of the country’s QSR industry

As with other food service segments, the quick-service restaurant (QSR) industry in the Philippines recorded massive revenue losses in 2020. The decrease was attributed to the COVID-19 pandemic, which resulted in heightened social distancing measures, causing reluctance to visit restaurants among Filipinos. Limited dining capacity was also imposed to curb the infections, contributing to minimal revenue. The sales value of the QSR industry in the Philippines has shown improvement in 2023, even exceeding pre-pandemic sales.