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Market share of selected over-the-top (OTT) platforms in Argentina in 1st quarter 2021, based on content consumption

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Sources

Release date

December 2021

Region

Argentina

Survey time period

Q1 2021

Supplementary notes

* Figure calculated by ÌÇÐÄÆƽâ°æ based on the data provided by the source.

Citation formats

OTT services' content consumption market share in Argentina 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 4, 2022
In the first quarter of 2021, Netflix accounted for approximately ** percent of the over-the-top (OTT) content consumed in Argentina. YouTube and YouTube Premium altogether held a market share of ** percent. Similarly, Netflix and YouTube were the OTT platforms with the highest usage rates among online households in Argentina at the beginning of 2021.
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